New Mythologies

Finding fresh meaning in ancient wisdom amid an uncertain world. How do we make sense of a world that is splintering around us? The YCS new mythologies collection explores the value of looking to the past to inform the future. In the face of rapid change, people are also looking to the past to glean wisdom from ancient knowledge and customs.

During the current pandemic, the people’s attitude and behaviour is shifting, and their emotional response to the covid-19 crisis will influence their colour choices in the future. In a post covid-19 world, certain colours in footwear will resonate more than others. We focus on colourful and new bright designs in the new mythologies collection and colours that feel clean, restorative and energizing.

Nature-inspired colours and earth tones will continue for the ss21 season, as they feel restful and calming to a person navigating a challenging world. We have chosen joyful brights that feel invigorating, but ensure they are versatile, complementing neutrals and pastels.

For spring summer ‘21, these shifts will see craft, artisanal skills and resourcefulness. People will be prioritizing the provenance of their purchases and looking for items they can keep for a lifetime, not just a season. In this direction, bigger is not always better, and the new is no more valuable than the old. Yves carter studios’ transseasonal aesthetics will go hand-in-hand with a focus on longevity, perennial materials and a 'buying less, but better' ethos.

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